Fox stands by primetime

Wallenstein, Andrew
January 2005
Hollywood Reporter -- International Edition;1/18/2005, Vol. 387 Issue 24, p2
This article reports that a rocky fourth quarter won't keep Fox Broadcasting Co. from scheduling primetime programming year-round, Gail Berman, Fox entertainment president, told reporters during Fox's portion of the Television Critics Association, winter press tour at the Universal City Hilton. Despite a recent spate of failed reality shows that largely squandered the audience gains Fox made in October with postseason baseball, Berman believes her game plan just needs a little fine-tuning. Introduced to the press conference by "Arrested Development" star Jason Bateman, who was fresh off of his lead comedy actor Golden Globe win Sunday night, Berman expressed optimism for Fox's Nielsen rankings in the new year with the return of "American Idol" next week, though she expects some ratings erosion for the ratings juggernaut's fourth season.


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