TITLE

Frosted Flakes adds apropos personality

AUTHOR(S)
Garfield, Bob
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, p77
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents a review of the television advertising campaign created by Leo Burnett USA for Kellogg Co. to promote its Frosted Flakes cereal.
ACCESSION #
1590449

 

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