AMC's Golden Go-To Guy

Donohue, Steve
January 2005
Multichannel News;1/31/2005, Vol. 26 Issue 5, p17
Discusses the marketing plans of AMC for the Academy Awards which the network will broadcast in the U.S. on February 27, 2005. Details of the AMC Vip Sweepstakes sponsored by the network; Significance of the television program "Sunday Morning Shoot-Out" to the marketing strategy; Details of radio promotions and a print advertising campaign to be launched by AMC for the event.


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