TITLE

AMC's Golden Go-To Guy

AUTHOR(S)
Donohue, Steve
PUB. DATE
January 2005
SOURCE
Multichannel News;1/31/2005, Vol. 26 Issue 5, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the marketing plans of AMC for the Academy Awards which the network will broadcast in the U.S. on February 27, 2005. Details of the AMC Vip Sweepstakes sponsored by the network; Significance of the television program "Sunday Morning Shoot-Out" to the marketing strategy; Details of radio promotions and a print advertising campaign to be launched by AMC for the event.
ACCESSION #
15891261

 

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