MatchLogic meters digital TV viewing

Riedman, Patricia; Ross, Chuck
February 1999
Advertising Age;2/22/1999, Vol. 70 Issue 8, p76
Trade Publication
This article reports on the launch by Internet marketing company MatchLogic of its @lantis division in an effort to venture into television measurement. @lantis which uses digital set-top boxes to measure viewing patterns, is led by president David Henderson. Henderson claims that the set-top box is capable of measuring the exact moment the television viewer switches from one television channel to another. Henderson said @lantis is negotiating with a number of advertisers to hold trials as the next generation of set-top boxes rolls out. Nielsen Media Research senior vice president for communications Jack Loftus does not consider @lantis a competitor. Loftus said that while @lantis will be able to measure data from the set-top box, it is not capable of providing the kind of data Nielsen's people meter provides.


Related Articles

  • Nielsen explores switch to continuous measurement. Ross, Chuck // Advertising Age;4/8/1996, Vol. 67 Issue 15, p10 

    Informs that Nielsen Media Research will meet with clients in 1996 to discuss the issue of continuous measurement in local television markets. Volatile nature of this issue; Continuous measurement as the reform most wanted by ABC, NBC and CBS; Emergence of the issue due to the spate of contests...

  • Nielsen Needs a Fix, Study Says. A. R. // Broadcasting & Cable;3/28/2005, Vol. 135 Issue 13, p72 

    Reports on the recommendations given by Independent Task Force on Television Measurement to Nielsen Media Research to improve its television-ratings services in 2005. Pledge of Susan Whitling, president and CEO of Nielsen, to implement the recommendations; Suggestion to improve the sample for...

  • Nielsen Clients Hoping for Answers. Greppi, Michele; Lafayette, Jon; Sherman, Jay; Block, Alex Ben // Television Week;3/14/2005, Vol. 24 Issue 11, p24 

    Reports on a client meeting to be conducted by Nielsen Media Research in Miami, Florida in March 2005. Attendees to the event; Topics to be discussed; Information on the Active/Passive Meter System, a television measurement technology to be launched during the meeting.

  • The Law Is an Ass. Ephron, Erwin // MediaWeek;2/7/2005, Vol. 15 Issue 6, p18 

    The article discusses the monopoly that Nielsen Media Research has over television audience measurement in the U.S. Number of years that Nielsen has monopolized television audience measurement; Reasons which make television audience research a monopoly of Nielsen; Corporate culture inside...

  • Will advertisers suffer under Barb's new system? Reid, Alasdair // Campaign;9/28/2001, Issue 39, p14 

    Reports the launch of a Barb Television audience measurement system in Great Britain. Questions on the feasibility of the system; Reactions of advertisers to the development of the system; Features of the system.

  • Nielsen, TW to Develop TV Measurement Systems. Bachman, Katy // MediaWeek;6/27/2005, Vol. 15 Issue 26, p8 

    Reports on the agreement between Nielsen Media Research and Time Warner to share information and collaborate on the development of new TV measurement systems. Contract that covered all of Time Warner's broadcast, cable and syndication businesses; Remarks from Jack Wakshlag, chief research...

  • BARB still needs to measure up. Douglas, Torin // Marketing Week;2/25/1999, Vol. 22 Issue 4, p5 

    Addresses how the BARB television measurement system in Great Britain will measure digital television. Significance of the success of Sky Digital Television; Technical reasons for difficulty of measuring digital households; Sample size increase for digital television.

  • Station execs: Arbitron's LocalMotion too expensive. Cooper, Jim // Broadcasting & Cable;2/21/94, Vol. 124 Issue 8, p67 

    Reports on claims of station managers on the exorbitant price of Arbitron's LocalMotion qualitative television measurement service. Applications of the measurement service; Arbitron spokesman Thom Mocarsky's explanation of the service's value; Focus of Arbitron's pitch to small and medium...

  • Real numbers needed. McAdams, Deborah D. // Broadcasting & Cable;06/05/2000, Vol. 130 Issue 24, p38 

    Reports on the audience measurement problems facing cable companies in the United States. Buyers' demand for reliable measurement; Amount lost in the haze of marginal local-measurement systems that rely primarily on diaries or meters; Testing of local peoplemeters in Boston, Massachusetts in...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics