Deflation Still Shading Window

February 2005
Home Textiles Today;2005 Business Annual, Vol. 26, p38
Trade Publication
This article focuses on the effect of deflation on sales. Deflation left its mark on sales in the soft window category in 2003, depressing overall retail volume by roughly 2.6 percent. However, 2004 looked better to the business, suppliers said. Several department stores were flirting with window again after a long absence; window escalated in the mass market; and big box specialty' retailers continued to build on the business. In the mass market, deflation was still a factor, suppliers said. However, because of the sheer number of new store openings the channel generates each year. the business is clipping ahead. INSET: Methodology.


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