TITLE

What's In a Name?

AUTHOR(S)
Sloan, Carole
PUB. DATE
January 2005
SOURCE
Home Textiles Today;1/31/2005, Vol. 26 Issue 21, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implication of brands for retail trade in the U.S. Influence of brand names on perception associated with quality standards; Impact of intense quality and design control on product marketing; Initiatives for supporting major brand campaign.
ACCESSION #
15887070

 

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