TITLE

Ford, IBM sponsor Discovery's `Cleopatra.'

AUTHOR(S)
Halliday, Jean
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that Ford Motor Co.'s Lincoln brand and IBM Corp. will sponsor the first global cable television primetime telecast of Cleopatra's Palace: In Search of A Legend. The 60-minute television program by Discovery Communications will be aired with no commercial breaks and Lincoln and IBM will be named as presenting sponsors. Since Lincoln has not made a big push to be an international brand, parent company Ford has the international rights of the deal. Lincoln's pact for Discovery's Cleopatra program is part of a sponsorship package of the network's exploration series that started in the fourth quarter of 1998 and continues into 2000.
ACCESSION #
1588684

 

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