TITLE

Clairol gives WPP's Intuition agency the big brushoff

AUTHOR(S)
Cardona, Mercedes M.
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, p73
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the impact of the decision of Bristol-Myers Squibb Co. to split with Intuition Group on several Clairol brands. Affected Clairol brands include the Loving Care, Lasting Color, Ultress, Glints, Natural Instincts and Revitalique hair color brands. Advertising spending for those brands totaled 37 million dollars for the first months of 1998, according to Competitive Media Reports. In the earlier part of 1999, Clairol moved its Nice 'N Easy brand from Intuition to Kaplan Thaler Group, which handles its Daily Defense, Aussie and Herbal Essences brands.
ACCESSION #
1588664

 

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