TITLE

Adding audio to banners ups Deja News' response

AUTHOR(S)
Williamson, Debra Aho
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, p62
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the online advertising campaign of Deja News in 1999. The online advertisements of Deja News feature images of pop music performers and television shows and encourage viewers to visit Deja News to start a fan club or join a discussion. Deja News tried to use audio banners. Beyond Interactive worked with RealNetworks to mesh the banner advertisements with a 30-second voice-over that plays after the advertisement is clicked. The advertisements have been running on Real.com, Live-Concerts.com, Daily Briefing, Film.com and Musicnet, all sites managed by RealNetworks.
ACCESSION #
1588647

 

Related Articles

  • Beyond wins digital marketing account for Cartoon Network.  // Campaign;2/2/2001, Issue 5, p11 

    Reports the digital marketing account won by online advertising agency Beyond Interactive for the Cartoon Network. Use of varied digital advertising technology in the campaign; Focus on marketing initiatives on children of all ages; Aim of Beyond to create the advertisement beyond standard...

  • The usual self-control. Rodger, Will // Inter@ctive Week;05/10/99, Vol. 6 Issue 19, p81 

    Cites DejaNews as an example of the ineffectiveness of Internet marketing executives' attempts at self-regulation in the area of online consumer privacy. Phar Lap Software president Richard Smith's discovery that DejaNews was logging every electronic mail address users clicked on; Initial...

  • Habitat hires two web rebranding task.  // Campaign;4/13/2001, Issue 15, p15 

    Reports the appointment of Digit and Beyond Interactive by Habitat to handle its online rebranding of website and online marketing account. Services offerings of Habitat; Terms of arrangements; Advantages of the appointment.

  • Real Cuts Cost Of Downloads To Promote Harmony Technology. Banerjee, Scott // Billboard;8/28/2004, Vol. 116 Issue 35, p10 

    Reports on the price-slashing and marketing campaign of RealNetworks Inc. in August 2004 to gain market share in the online music industry. Reduction in download prices; Integration of the Harmony technology into the RealPlayer music management software; Opposition by Apple against such technology.

  • Deja News selects Organic Media to aid repositioning. Riedman, Patricia // Advertising Age;3/29/1999, Vol. 70 Issue 13, p38 

    This article reports on the selection of Organic Media as the interactive agency of Deja News in 1999. Organic, which competed with three agencies for the account, will create a mid-seven-figure online campaign. Organic will also handle Deja News' online media placement, previously handled by...

  • Hot database. Daniel, Josh // Texas Monthly;Feb96, Vol. 24 Issue 2, p16 

    Reports that Netizens around the world and Forbes editors are buzzing about DejaNews. Business activity of DejaNews.

  • Deja news customizes net talk. Barrett, Randy // Inter@ctive Week;06/22/98, Vol. 5 Issue 24, p38 

    Presents information on Deja News Incorporated service called Deja News Discussion. What the service offers; Who the service is targeting; Comments from David Wilson, vice president of marketing at Deja News.

  • Tuning in. Cioletti, Jeff // Beverage World;4/15/2004, Vol. 123 Issue 4, p10 

    Reports on the use of pay-to-play tune sharing sites by beverage companies for product promotions. Partnership of Pepsi-Cola North America with Apple's iTunes music store; Announcement of Coca-Cola Co. of its agreement with MusicMatch Inc.; Information on the promotional agreement between...

  • Filter slammed for Deja News block. Oder, Norman; Rogers, Michael; St. Lifer, Evan // Library Journal;3/15/1998, Vol. 123 Issue 5, p22 

    Reports that Cyber Patrol, an Internet filter, has come under attack for its blocking of Deja News. Comments from Cyber Patrol spokeswoman Susan Getgood; Deja News' basic categories.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics