Adding audio to banners ups Deja News' response

Williamson, Debra Aho
February 1999
Advertising Age;2/22/1999, Vol. 70 Issue 8, p62
Trade Publication
This article reports on the online advertising campaign of Deja News in 1999. The online advertisements of Deja News feature images of pop music performers and television shows and encourage viewers to visit Deja News to start a fan club or join a discussion. Deja News tried to use audio banners. Beyond Interactive worked with RealNetworks to mesh the banner advertisements with a 30-second voice-over that plays after the advertisement is clicked. The advertisements have been running on Real.com, Live-Concerts.com, Daily Briefing, Film.com and Musicnet, all sites managed by RealNetworks.


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