Free-PC grabs eyeballs but paycheck uncertain

Gilbert, Jennifer
February 1999
Advertising Age;2/22/1999, Vol. 70 Issue 8, p52
Trade Publication
This article reports on the announcement of Free-PC.com that it would give away Compaq Computer Corp. personal computers in exchange for delivering targeted advertising. Funded by venture capital company Idealab Capital Partners, the company will offer free personal computers, Internet access and electronic mail accounts to consumers who agree to receive tailored advertising on their desktops. According to Steve Chadima, vice president-marketing for Free-PC, the model evidently attractive to consumers, should attract advertisers eager to target a previously untapped demographic.


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