TITLE

CDNow touts new abilities in $6mil campaign

AUTHOR(S)
Riedman, Patricia
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the advertising campaign created by Hampel/Stefanides for the merger of CDNow and N2K launched in 1999. N2K runs Music Boulevard, Jazz Central Station and other music content and retail sites. According to Rod Parker, the campaign reflects the combined efforts and the brand persona they want to have going forward. He said that they are creating an electronic commerce identity for an online music store. The campaign includes several 30-second television commercial.
ACCESSION #
1588628

 

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