TITLE

Consolidation makes outdoor a breeze for Ford divisions

AUTHOR(S)
Halliday, Jean
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, special section ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of Ford Motor Co. use outdoor billboards in advertising its automobiles. The contract of Ford Motor Co. with Outdoor Systems gave Ford more than 100 prime-location boards in at least 20 major markets. The J. Walter Thompson Co. subsidiary buys more than 1 billion dollars in media annually for Ford and its brands. According to David Ropes, director of corporate advertising at Ford, the automobile marketer could not have done outdoor deal without its consolidated media buyer.
ACCESSION #
1588579

 

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