TITLE

Sharp planning, research build Carat bridgehead

AUTHOR(S)
Ross, Chuck
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, special section ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on Carat USA advertising agency. Research and planning skills are hallmarks of Carat's successful European operation. According to Andrew Butcher, co-chairman of Carat Los Angeles, California, the company's propriatary research caught the attention of its clients, Pfizer and Ameritech. The idea of the company is to focus on all of a client's media delivery systems. Not just radio, television, magazines, newspapers and outdoor. But all the ways to touch the consumer, from the Internet to trade shows to direct response to Media Marketing Assessments analyzing the process.
ACCESSION #
1588571

 

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