TITLE

Starcom: Media Agency of the Year

AUTHOR(S)
Ross, Chuck
PUB. DATE
February 1999
SOURCE
Advertising Age;2/22/1999, Vol. 70 Issue 8, special section ps1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on Starcom Media Services, winner of the first media buying and planning award of Advertising Age in 1999. One strategy used by Starcom in closing a deal is telling clients the importance of tactical decision making to improve media delivery and efficiencies. Another service Starcom says is getting client enthusiasm is what the company calls Mission Control, it is a password-protected, custombuilt Web site that integrates all of the data of Starcom for a client and its creative agencies to use. INSET: Why this award?.
ACCESSION #
1588568

 

Related Articles

  • Instore holds key to what shoppers buy. Savage, Mike // Media: Asia's Media & Marketing Newspaper;6/17/2005, p8 

    The article informs that shoppers consider an average of three brands inside stores before making a final purchase decision, according to Starcom Media Services, which is about to roll out a new research approach evaluating in store buying behavior across the region after conducting initial...

  • Starcom signs up to new reporting tool.  // Media Week;1/15/2008, Issue 1145, p12 

    The article announces that Starcom has agreed to use DoubleClick's reporting tool, Spotlight for Rich Media. The tool provides agencies and advertisers a breakdown of the impact of their interactive campaign. DoubleClick plans to introduce Spotlight for Rich Media to its existing client base...

  • Media strategy crucial to revamp of Miller's image. Andorfer, James B. // Advertising Age;8/3/1998, Vol. 69 Issue 31, ps12 

    Focuses on the efforts of Miller Brewing Co. to revamp its image. Success of its advertising campaign; Target audience; The centerpiece of the strategy being Miller's efforts to position Lite beer as the beer of choice for young adults aged 21-28; Media effort which needed to be broader than a...

  • MOST EFFECTIVE USE OF BRANDED CONTENT.  // Media: Asia's Media & Marketing Newspaper;7/1/2005, Awards Supplement p11 

    The article presents information on the winner of the Asian marketing awards in the category of the most effected use of branded content, Procter & Gamble Co. Its media partner Starcom faced a saturated haircare market in the Philippines, with little differentiation and established market...

  • April 2000 -- A star is born.  // Finance Week;4/20/2005 Ad Review, p132 

    Profiles advertising agency Starcom Media Services in South Africa. Relationship with several creative agencies; Ability and drive of the company to evolve beyond delivering merely media strategy and buying solutions; Maintenance of its procurement policies and development program to assist...

  • Evolution of a star.  // Finance Week;4/20/2005 Ad Review, p136 

    Profiles advertising agency Starcom Media Services in South Africa. Adoption of an aggressive buying technique; Formation of a separate department as a resource for all the company's planners and strategists; Views of company executives regarding the advertising market. INSET: Putting on the heat.

  • GM signals new marketing era. Arndorfer, James B.; Halliday, Jean; Creamer, Matthew // Advertising Age;5/16/2005, Vol. 76 Issue 20, p1 

    Reports on the decision of General Motors Corp. (GM) to shift its media account to Starcom Mediavest as of May 16, 2005. Objective of GM in making the decision; Losses of the company in the first quarter of 2005; Indicator of the importance of new media to the plans of GM. INSET: CRAFTING NEW...

  • Creativity meets media.  // Advertising Age;2/28/2005, Vol. 76 Issue 9, pS19 

    Presents a sample of global creative media solutions as of February 2005. Strategy created by MediaCom for Snickers; Promotions set by Starcom for Lego; Elements of the global Spark campaign created by Zenith Media for Hewlett-Packard Co.

  • Starcom embarks on global tour. Baar, Aaron // Adweek Midwest Edition;03/29/99, Vol. 40 Issue 13, p5 

    Reports on Starcom Media Services' global expansion efforts. Operational model adopted by the advertising firm in its bid to grow in the international market; Total billings; Current global locations of the firm; Starcom's restructuring of its operations in the United States.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics