TITLE

CBS, NCAA PLAY BALL WITH ONLINE TV

AUTHOR(S)
Pincus-Roth, Zachary
PUB. DATE
January 2005
SOURCE
Daily Variety;1/28/2005, Vol. 286 Issue 23, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the partnership between CBS Broadcasting Inc., National Collegiate Athletic Association (NCAA) and College Sports Television in the U.S. Creation of the NCAA March Madness on Demand, subscription service; Offer of online streaming video of college basketball games; Rate of subscription.
ACCESSION #
15871525

 

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