AUSTERITY AND INNOVATION: A Modern Organizational Conundrum

Craig, Paul R.
December 1984
ETC: A Review of General Semantics;Winter1984, Vol. 41 Issue 4, p402
Academic Journal
Discusses the significance of creativity and innovation to the success of an organization. Implications of a normal times equilibrium base line for describing the organization's success; Importance of the walking stick model to managers who are making decisions about creativity and innovation; Impact of the decline in innovation and creativity on the ratio of mass to information in products and on the market share.


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