TITLE

Word of mouth

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
January 2005
SOURCE
Progressive Grocer;1/1/2005, Vol. 84 Issue 1, p66
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the growth of the oral care category in terms of supermarket sales in the U.S. as of 2004. Advertisement created by Saatchi & Saatchi for the Crest Whitening SpinBrush, a low-end electric toothbrush from Procter & Gamble; Sales of oral care products in the U.S. in 2004; Benefits to supermarkets of the trend toward positioning dental care products as cosmetics.
ACCESSION #
15868128

 

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