Word of mouth

Tarnowski, Joseph
January 2005
Progressive Grocer;1/1/2005, Vol. 84 Issue 1, p66
Trade Publication
Reports on the growth of the oral care category in terms of supermarket sales in the U.S. as of 2004. Advertisement created by Saatchi & Saatchi for the Crest Whitening SpinBrush, a low-end electric toothbrush from Procter & Gamble; Sales of oral care products in the U.S. in 2004; Benefits to supermarkets of the trend toward positioning dental care products as cosmetics.


Related Articles

  • Gillette's Oral-B Comes Clean. Bittar, Christine // Brandweek;5/10/2004, Vol. 45 Issue 19, p5 

    Introduces the Oral-B Brush-Ups from Gillette. Ways planned to market the product; Total marketing budget allotted for the product; Features of the product.

  • Two new updated toothbrushes from Oral-B.  // British Dental Journal;5/10/2003, Vol. 194 Issue 9, p515 

    Introduces two updated toothbrushes from Great Britain-based Oral-B. Features of the toothbrush Professional Care 7000; Design of the toothbrushes; Availability of the toothbrush in two models.

  • Powered-up toothbrushes.  // DSN Retailing Today;4/16/2001, Vol. 40 Issue 8, p35 

    Provides information on the sales increase of power toothbrushes in the United States as of April 2001. SpinBrush from Procter & Gamble Inc. designed by Dr. Johns Products; Braun Oral-B 3D Excel from Gillette.

  • Making your mark.  // British Dental Journal;12/20/2003, Vol. 195 Issue 12, p718 

    Features the toothbrush handle imprinting service from Oral-B. Benefits brought by the handle imprinting service; number of characters that could be printed on a toothbrush's handle; Logo design that could also be imprinted in the toothbrush.

  • The case for power toothbrushes.  // Chain Drug Review;11/11/2013, Vol. 35 Issue 18, p38 

    The article offers brief information on the Oral-B Deep Sweep power brush and the Oral-B Black 7000 from Procter & Gamble Co.

  • Imprint your logo on an Oral-B toothbrush.  // British Dental Journal;5/10/2003, Vol. 194 Issue 9, p517 

    Introduces Oral-B CrossAction toothbrush manufactured by Oral-B. Features of the toothbrush; Design of the toothbrush.

  • Make toothbrushing an enjoyable game.  // British Dental Journal;10/24/2014, Vol. 217 Issue 8, p481 

    The article presents information on the Disney Magic Timer application, designed to encourage children to brush their teeth, from Oral-B, a brand of Procter & Gamble Co.

  • Crest seals electric toothbrush deal with Philips. Solley, Samuel // Marketing (00253650);10/13/2004, p4 

    The article reports that Procter & Gamble (P&G) is joining forces with Philips & Co. in what the two companies describe as an oral care first--an electric toothbrush that dispenses its own toothpaste. The IntelliClean system will merge Philips' toothbrush technology with P&G's Crest....

  • P&G puts $20 mil in ads behind new toothbrush. Sloan, Pat // Advertising Age;9/2/1996, Vol. 67 Issue 36, p3 

    The article reports that Procter and Gamble Co. is attempting a comeback in the market for oral care through a series of new product launches in the U.S. in 1996. Key issues discussed include the launch by the company of the new Crest Deep Sweep toothbrushes and the advertising campaign for the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics