Major, Meg
January 2005
Progressive Grocer;1/1/2005, Vol. 84 Issue 1, p56
Trade Publication
Reports on the sales growth of fresh berries in the U.S. as of 2004. Contribution of the berry category to overall produce department sales at supermarkets; Creation of a marketing campaign by the California Strawberry Commission in 2003 to drive consumer demand and consumption with information about the health benefits of strawberries; Acquisition of Coastal Berry Co. by Dole Food Co. to create Dole Berry Co. in late October 2004; INSET: Arnold presses for California sales.


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