Place, show, win

Lempert, Phil
January 2005
Progressive Grocer;1/1/2005, Vol. 84 Issue 1, p20
Trade Publication
Reports that advertisers have been expanding their marketing mix to include the principles of product placement with gusto, moxie and, often, cash. Total worth of expenditures on product placement deals in 2003; Force driving the product placement trend; Step taken by the International Product Placement Council to add legitimacy to its efforts.


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