Current consumer behavior research in forest products

Anderson, Roy C.; Fell, David; Smith, Robert L.; Hansen, Eric N.; Gomon, Stephanie
January 2005
Forest Products Journal;Jan2005, Vol. 55 Issue 1, p21
Academic Journal
A tenet of the marketing concept holds that businesses exist to satisfy customer wants and needs. Firms can satisfy those wants and needs only to the extent that they understand their customers. Therefore, an understanding of consumer behavior is important. In this paper, we describe consumer behavior research methods with respect to forest products. We note a trend toward increasing sophistication in the methods used to collect consumer data. However, the increasingly sophisticated methods have presented new challenges. As evidence of these trends, we provide descriptive examples of recent consumer behavior research conducted at Forintek Canada Corporation, Oregon State University, and Virginia Tech. Results suggest increased scrutiny is advisable with respect to sampling error in traditional mail surveys. In addition, there are myriad challenges to conducting consumer behavior research, especially when done in cooperation with large retailers. We strive to inform the field of methodological challenges and encourage further development of consumer research specific to the forest sector.


Related Articles

  • An Empirical Study Of Retail Business In Tuticorin District. KARTHEESAN, S. // Golden Research Thoughts;Sep2012, Vol. 2 Issue 3, p1 

    Retail industry in India is expected to rise 25 per cent yearly being driven by strong income growth, changing lifestyles, and favourable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. Over the last Decade the Indian retail...

  • Mythic Agency and Retail Conquest. Dobscha, Susan; Foxman, Ellen // Journal of Retailing;Jun2012, Vol. 88 Issue 2, p291 

    Abstract: This paper expands agency theory by identifying mythic agency as a lens through which retailers can view spectacular events during which consumers act heroically to achieve an important consumption goal. Partaking in a stressful and challenging retail experience invokes the stages of a...

  • PRICE PERCEPTIONS: Is your pricing strategy costing you customers? Barnett, Michael // Corporate Adviser (Online Edition);2/3/2011, p12 

    The article presents information about a research conducted by the company which involved 13,000 people in five countries including Great Britain, France and Germany related to consumer behavior. The research revealed that Great Britain consumers are most inaccurate when estimating prices they...

  • Consumer responses to characteristics of price-matching guarantees: The moderating role of price consciousness Kukar-Kinney, Monika; Walters, Rockney G.; MacKenzie, Scott B. // Journal of Retailing;Apr2007, Vol. 83 Issue 2, p211 

    The present study develops and tests a conceptual model of consumer response to different types of price-matching characteristics (i.e., refund depth, length, and scope) across consumer segments with varying levels of price consciousness. A computer shopping simulation results show that a deep...

  • 8th Burgundy Marketing Research Conference, Dijon, November 2003. Lombart, Cindy // European Retail Digest;Winter2003, Issue 40, p82 

    Highlights the 8th Burgundy Marketing Research Conference in Dijon, France in November 2003. Aims of the conference launched by professor Marc Filser in 1997; Overview of the discussion on the first session which was about culture; Role of sociology and anthropology in the study of consumer...

  • The Contribution of Ethnology to Research in Consumer and Shopper Behavior: toward Ethnomarketing. Badot, Olivier; Carrier, Christophe; Cova, Bernard; Desjeux, Dominique; Filser, Marc // Recherche et Applications en Marketing (English Edition) (AFM c/;2009, Vol. 24 Issue 1, p93 

    The article examines the impact of ethnology on contemporary research in consumer and shopper behavior and retail trade. It says that over the years, various attempts to expand the area of applicability for marketing approaches and consumption studies have revealed the need to develop a...

  • A Summary of Doctoral Research Relating to Retailing. Speh, Thomas W. // Journal of Retailing;Spring77, Vol. 53 Issue 1, p73 

    The purpose of the paper is to provide retailing academicians and practitioners a succinct summary of the doctoral research in retailing reported in 1975. Topical areas, research methods, and major findings are covered in the paper. The research oriented to shopping behavior included a wide...

  • Contextual effects of reference prices in retail advertisements. Biswas, Abhijit; Blair, Edward A. // Journal of Marketing;Jul1991, Vol. 55 Issue 3, p1 

    Reference prices, which are extensively used in retail advertisements, have received considerable research attention over the last 15 years. The authors examine how reference prices in advertisements affect consumers' price beliefs and behavioral intentions in different contexts. A model of...

  • A COUPON for building LOYALTY. Goldstein, Alan // Retail Leader;Sep/Oct2012, Vol. 2 Issue 5, p46 

    The article discusses how retailers have found that a combination of hard and soft benefits can affect marketing efforts. Topics covered include how the ideal customer value proposition provides a compelling blend of hard and soft benefits, how coupons can help connect offer response to other...


Other Topics