U-Mass pumps up pizza sales

January 2005
FoodService Director;1/15/2005, Vol. 18 Issue 1, p8
Trade Publication
Reports on the increase in pizza sales at the University of Massachusetts in Amherst following the decision to replace an in-house concept with a branded one called Famous Famiglia Pizzeria. Percentage of increase in pizza sales; Number of pizza slices sold by Famous Famiglia weekly; Factors that contributed to the success of the pizza business.


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