The brand-makers

Chater, Amanda
October 1998
FoodService Director;10/15/98, Vol. 11 Issue 10, p60
Trade Publication
Profiles Seattle's Best Coffee (SCC), a coffee retail company based in Seattle, Washington. SCC's capitalization on Seattle's reputation for great coffee; Offering of two unique brands to capture different segments of the specialty coffee market; Main selling points of SCC's Torrefazione Italia coffee brand; Colleges, universities, hotels, and contract feeders as principal markets.


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