Look before you leap into rebranding

Murray, Victoria
January 2005
Cabinet Maker;1/21/2005, Issue 5422, p103
Trade Publication
This article reports that consumers are looking towards individuality, luxury and quality in their home at prices that they feel comfortably reflects the item they are buying. Rather than hitting the sale rooms consumers are looking towards buying reproduction or modern. Interiors consumers cover all age groups from single 20s to married 30s to pre-Saga consumers, who finally have the house to themselves, having been youngsters in the design explosion of the late 1960s and early 1970s they are more style conscious than given credit for.


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