Keen to connect

January 2005
Cabinet Maker;1/21/2005, Issue 5422, p99
Trade Publication
This article reports that understanding the customer is the key to success for all furniture retailers, irrespective of the sector in which they operate or the geographical location of their outlets. Consumers are frustrated with flaws in traditional shopping methods. Difficulty in locating items and congested checkouts prevent them from completing their shopping quickly and easily. This frustration has a significant negative impact on consumers' buying behaviour in terms of the volume of goods they purchase. Significantly, self-service applications and devices are likely to encourage consumers to spend more time and money in-store. They may also be encouraged to buy higher-quality products. INSET: The furniture angle: the future lies in information kiosks to....


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