Pioneer of the online frontier

January 2005
Cabinet Maker;1/21/2005, Issue 5422, p95
Trade Publication
This article focuses on the success of Furniture 123. Set up in May 1999, it began trading six months later. The past year and more has seen consistent profitability, with sales continuing to enjoy significant increases. The plain truth is that running an e-commerce business properly is very costly and can only be done successfully if one charges a full retail mark-up. Part of the problem was that when Furniture 123 started, Internet use in Great Britain was in its infancy with just 14% of households online.


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