HSN Anticipates 1,500-Channel World

January 2005
Home Textiles Today;1/24/2005, Vol. 26 Issue 20, p4
Trade Publication
Focuses on the marketing strategy of home furnishing company HSN Inc. in New York. Innovation of its offerings for viewers to make purchases with their television remote controls; Aim to attract shoppers; Development of ways to view information on the Internet.


Related Articles

  • Boom times for installation providers. Evans, Terry C. // Home Channel News;9/22/2003, Vol. 29 Issue 17, p6 

    Reports on the competition of house dealers and retailers for larger share of installation sales in the U.S. Development of marketing strategy; Product developments of the industry; Sales performance.

  • The Web.  // Home Accents Today;Jun2000, Vol. 15 Issue 6, p78 

    Presents Internet-related news from the United States house furnishings industry, as of June 2000. Online shopping offering of the Shops at Mount' Vernon; Closure of Puerta Bella, a virtual retailer; Online offering of InRetail.com; Everythingdecor web site; Home Shopping Network;...

  • Changing The Channels. Moin, David; Edelson, Sharon; S. E.; D. M.; Smith, Stephanie D.; S. D. S. // WWD: Women's Wear Daily;10/8/2008, Vol. 196 Issue 75, p8 

    The article offers news briefs related to Internet marketing and marketing channel. Macys.com Inc. president Kent Anderson adapts a strategic approach on macys.com's online services that features special offers on the site and store for customer convenience. Vivre.com chief executive officer Eva...

  • BRANDING FOR SHOWROOMS. Fry, Reed // Supply House Times;Mar2008, Vol. 51 Issue 1, p48 

    The article provides information about branding the showroom business in the U.S. According to the author, most successful brands which include retail operations help define aspirations and establish expectations for the experience customers that can expect from a company. The author also...

  • PROMO POINTERS. Stevens, Ruth P. // Expo Magazine;Jan2006, Vol. 18 Issue 1, p9 

    The article provides information on the marketing strategies used to launch the Las Vegas Market, a trade show in Nevada for the home furnishings industry intended to compete with the industry showroom facility in High Point, North Carolina. The target audience of the trade show was presented....

  • Why Direct Marketing Is the Key to E-Business and E-Commerce Success. Marcovitz, Marshall // Gourmet Retailer;Sep2000, Vol. 21 Issue 9, p106 

    Discusses the importance of direct marketing for the electronic-business and electronic-commerce success of houseware retailers. Key strategic priorities and challenges; Reasons for the waning relevance of Internet companies; Sources of exposure online and off line; Strategic partners; Lessons...

  • Viewing figures underline phenomenal success of www.HousewaresLive.net.  // Housewares;Oct2008, Issue 217, p5 

    The article announces that HousewaresLive.net has been acknowledged in the houseware industry as the place to go for housewares news in Great Britain. It is noted that the Web site is enjoying figures to match its growing reputation, with about 11,000-13,000 visits every month and 9,000-10,000...

  • Dialing for a national network. Perry, David // Furniture/Today;9/22/2003, Vol. 28 Issue 4, p22 

    Reports on the plan of 1-800-MATTRESS to establish a national network of dealers who will promote together under a banner of 800 phone numbers in the U.S. Number of calls the company receives every week; Ratio of callers who actually purchase beddings on the phone; Type of customers the company...

  • Facebook: Great way to connect.  // Furniture/Today;11/12/2007, Vol. 32 Issue 10, p2 

    The author discusses the significance of Facebook, a social networking site, to house furnishings retailers who want to advertise their products. He claims that the site is used primarily by young adults age 18 to 34, which is the reason why it is a perfect vehicle to connect with tomorrow's...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics