Open for business

January 2005
Cabinet Maker;1/21/2005, Issue 5422, p28
Trade Publication
This article discusses the use of catalogues by firms in the furniture industry to increase sales. The two most successful sales have two essential ingredients: the input of knowledgeable and helpful staff and the opportunity for the customer to touch and feel the goods before they part with their money. Mail order catalogues have been around for years. One of the oldest, largest and most trusted names in the mail order world is Littlewoods PLC. The company's current catalogue dedicates about 300 of its 1,200 pages to home furnishings. Dining room, bedroom and upholstery are the main areas of sales but contemporary styling is not generally successful. INSET: Rise of the Internet.


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