FIRA targets retailers

January 2005
Cabinet Maker;1/21/2005, Issue 5422, p6
Trade Publication
This article reports that FIRA has plans to rebrand its offering to target the retailer in a package that offers testing, consultancy dispute resolution and a complaints service. Traditionally known as a testing organisation for furniture manufacturers, FIRA is widening its service as retailers become more responsible for importing directly. The service invests heavily in technology with its retail partners and the call centre follows strict guidelines on resolving issues. Retailers can monitor the progress of any complaint via a web site.


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