Accipiter in aggressive marketing push

January 2005
New Media Age;1/20/2005, p5
Trade Publication
This article reports that online advertising technology firm Accipiter is planning a marketing effort to capitalize on the uncertainty surrounding rival DoubleClick, as of January 2005. The company announced that it has secured $2 million in funding from Frontier Capital that will predominately be used to expand its sales and marketing teams in Great Britain and the U.S. Doubleclick, a provider of advertising serving technology, announced in October 2004 that it was considering options for the future including a possible sale of the business.


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