Celebrity genes

Brooke, Jill; Parpis, Eleftheria
January 1998
Adweek Eastern Edition;1/19/1998, Vol. 39 Issue 3, p32
Focuses on the use of young celebrities by companies in the United States to promote their own products. Advantages of hiring the celebrities to serve the purpose; Celebrities hired by Tommy Hilfiger; Modeling agencies who are targeting Hollywood kids to promote their clients' products.


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