TITLE

Celebrity genes

AUTHOR(S)
Brooke, Jill; Parpis, Eleftheria
PUB. DATE
January 1998
SOURCE
Adweek Eastern Edition;1/19/1998, Vol. 39 Issue 3, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the use of young celebrities by companies in the United States to promote their own products. Advantages of hiring the celebrities to serve the purpose; Celebrities hired by Tommy Hilfiger; Modeling agencies who are targeting Hollywood kids to promote their clients' products.
ACCESSION #
158348

 

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