TITLE

Cox Expands 'FreeZone' Ad Platform

AUTHOR(S)
Stump, Matt
PUB. DATE
January 2005
SOURCE
Multichannel News;1/24/2005, Vol. 26 Issue 4, p27
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Cox Communications Inc. to expand FreeZone, a video-on-demand ad platform introduced by the company in 2002, as of January 2005. U.S. states where FreeZone will be launched; Revenue target of the company for 2005 according to Dianne Earley, vice president of national sales at the company; Information on the deployment of S4 Data Suite and reporting solution software by the company to track viewership of FreeZone ads.
ACCESSION #
15826528

 

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