Sklar Peppier launches branding campaign

Knell, Michael J.
January 2005
Furniture/Today;1/24/2005, Vol. 29 Issue 20, p52
Trade Publication
The article reports that Sklar-Peppler Furniture Corp. launched a renewed branding effort at last week's market in Toronto, Ontario with a campaign that included a new permanent showroom, a new corporate identity and a dramatically refurbished core product lineup. They did everything focusing consumers, said Bob Tweedy, chairman and CEO of the Whitby, Ontario-based stationary upholstery producer. They started with a new look, new point-of-purchase materials, new TV promotions, a new warranty and a new showroom.


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