TITLE

SILVIO PLAYS THE FIELD

AUTHOR(S)
Vivarelli, Nick
PUB. DATE
January 2005
SOURCE
Variety;1/24/2005, Vol. 397 Issue 10, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of a digital terrestrial television scheme by Mediaset, the broadcast group of Italo Prime Minister and media personality Silvio Berlusconi, which will allow anyone to watch a soccer game with soccer prepaid cards and a set-top box, on January 22, 2005. Reason behind the move; Information on the cards; Purpose of a deal between Mediaset and terrestrial web La 7.
ACCESSION #
15808207

 

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