Vivarelli, Nick
January 2005
Variety;1/24/2005, Vol. 397 Issue 10, p22
Trade Publication
Reports on the launch of a digital terrestrial television scheme by Mediaset, the broadcast group of Italo Prime Minister and media personality Silvio Berlusconi, which will allow anyone to watch a soccer game with soccer prepaid cards and a set-top box, on January 22, 2005. Reason behind the move; Information on the cards; Purpose of a deal between Mediaset and terrestrial web La 7.


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