TITLE

AIDS rides lose major benefactor

AUTHOR(S)
Berlo, Beth
PUB. DATE
May 2001
SOURCE
Bay Windows;5/10/2001, pN.PAG
SOURCE TYPE
Newspaper
DOC. TYPE
Article
ABSTRACT
Reports on the decision of distiller Tanqueray to end its sponsorship of the AIDS Rides due to a shift in their overall brand marketing strategy. Amount to be given by Tanqueray in support for HIV/AIDS organizations in 2002; Number of cyclists who participated in the Boston-to-New York AIDS Ride in 2000; Value of the flat sponsorship fee provided by Tanqueray for the AIDS Ride beneficiaries.
ACCESSION #
15802939

 

Related Articles

  • Gin blossoms: Tanqueray in uphill ride against AIDS. Butler, Rachael // Beverage World;02/15/2000, Vol. 119 Issue 1687, p16 

    Highlights the work of beverage company Tanqueray as the sole sponsor of the American AIDS Rides bicycle rides in the United States for the fight against AIDS. Amount raised by Tanqueray since 1994 for AIDS service organizations; Description of the bicycle rides; Marketing program of Tanqueray...

  • Dallas AIDS Ride is cancelled due to low participation. Vercher, Dennis; Nash, Tammye // Bay Windows;10/26/2000, pN.PAG 

    Discusses the cancellation of the Texas AIDS fundraising bicycle ride sponsored by Tanqueray due to low participation in 2000. Value of the required funding to be raised by riders; Significance of the bicycle ride to participants in the event; Concerns of riders regarding payments made by...

  • Tanqueray adds AIDS ride to marketing plan. Miller, Cyndee // Marketing News;8/26/96, Vol. 30 Issue 18, p2 

    The article reports on Tanqueray's sponsorship of a bike ride designed to raise money for AIDS organizations. Dan Pallotta came up with the idea for a bike ride to raise money for AIDS organization. Only Tanquerary responded to the call from Pallotta & Associates Inc., a corporate fundraiser...

  • CLEAR WINNERS. Scheurer, Franz // Australian Gourmet Traveller WINE;Feb/Mar2008, Vol. 8 Issue 2, p118 

    The article evaluates several gin products including Tanqueray Imported London Dry Gin from Tanqueray, Blackwood's Vintage Dry Gin from Blackwood Distillers and Hendrick's Gin from Hendrick.

  • Impact of Sports Sponsorship on Brand Image and Purchase Intention. Tanvir, Asim; Shahid, Mariam // Interdisciplinary Journal of Contemporary Research in Business;Jun2012, Vol. 4 Issue 2, p659 

    This thesis seeks to analyze the impact of sports sponsorship on brand image and purchase intention. The study investigates the attitude of a consumer towards brand image and leading it to purchase intention regarding sports sponsorship. Survey method approach is taken in which data is collected...

  • Academic view: Weighing up the risks.  // Marketing (00253650);10/26/2011, p15 

    The author argues that sports sponsorship maybe one of the riskiest marketing strategy but a cheap way of getting the brand to many people as possible in a concentrated period of time.

  • Don't let Draconian marketing rules be the Games' legacy. Davies, Russell // Campaign;7/27/2012, Issue 30, p22 

    The author comments on the existence of so-called totalitarian sports sponsorship restrictions in Great Britain.

  • Sporting chance. O'Flaherty, Kate // Marketing Week;4/17/2008, Vol. 31 Issue 16, p26 

    The article highlights the sports sponsorship of EDF Energy, which includes the London 2012 Olympics to meet its brand-building objectives in Great Britain. The author stated that developing brand awareness in the legacy areas where the company has the biggest customer base is its first...

  • SPOR SPONSORLUÄžU ve SPOR FEDERASYONLARININ SPONSORLUÄžA BAKIÅžI ÃœZERÄ°NE BÄ°R ARAÅžTIRMA. Baş, Mehmet // Gazi University Journal of Economics & Administrative Sciences;Nov2008, Vol. 10 Issue 3, p111 

    Sponsorship has been defined as a cash and/or in-kind fee paid to a property in return for access to exploitable commercial potential associated with the property. In order to get success in sponsorship, the organization should be set consistently with sponsored corporation's or brand's market...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics