AIDS rides lose major benefactor

Berlo, Beth
May 2001
Bay Windows;5/10/2001, pN.PAG
Reports on the decision of distiller Tanqueray to end its sponsorship of the AIDS Rides due to a shift in their overall brand marketing strategy. Amount to be given by Tanqueray in support for HIV/AIDS organizations in 2002; Number of cyclists who participated in the Boston-to-New York AIDS Ride in 2000; Value of the flat sponsorship fee provided by Tanqueray for the AIDS Ride beneficiaries.


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