Team Strategy

Sullivan, Mark
January 2005
SGB;Jan2005, Vol. 38 Issue 1, p61
Trade Publication
Features sporting goods manufacturer company Russell Corp. Information on its acquisition of Spalding Sports Worldwide, American Athletic Inc. (AAI) and Huffy; Reasons behind the purchase of AAI and Huffy; Remarks from Dan Touhey, vice president of marketing at Spalding, on the company's recommitment to the football category.


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