Have it Your Way

Walzer, Emily
January 2005
SGB;Jan2005, Vol. 38 Issue 1, p42
Trade Publication
Discusses the mass customization trend in the sporting goods industry. Information on the book "Mass Customization: The New Frontier in Business Competition," by Joseph Pine; Role of customization in Vans' footwear history; Details of custom manufacturing methods established by Timbuk2 and Burton Snowboard.


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