TITLE

Have it Your Way

AUTHOR(S)
Walzer, Emily
PUB. DATE
January 2005
SOURCE
SGB;Jan2005, Vol. 38 Issue 1, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the mass customization trend in the sporting goods industry. Information on the book "Mass Customization: The New Frontier in Business Competition," by Joseph Pine; Role of customization in Vans' footwear history; Details of custom manufacturing methods established by Timbuk2 and Burton Snowboard.
ACCESSION #
15799316

 

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