Alliance Worldwide Enters performance Soccer Market With Kappa

Sullivan, Mark
January 2005
SGB;Jan2005, Vol. 38 Issue 1, p22
Trade Publication
Announces that Alliance Worldwide Inc. has acquired the U.S. licensing rights for Italian brand Kappa in spring 2004. Views of Alliance managing partner Bruce Weisfeld on the agreement; Background on the success of Kappa; Plan of Kappa for youth soccer teams; Information on the Italian company's Robe di Kappa sportswear line.


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