Ohio state co-brands Steak Escape, Mrs. Fields

Crater, Amanda
March 1998
FoodService Director;03/15/98, Vol. 11 Issue 3, p50
Trade Publication
Describes the foodservice program at Columbus-based Ohio State University which features the co-branding of a Steak Escape unit with Mrs. Fields Cookies. Competition through combo meals; Price range; Opening of Sbarro and Wendy's; Approximate number of customers; Students' preference for branded concepts.


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