Keeping in touch

January 2005
Cabinet Maker;1/7/2005, Issue 5420, p28
Trade Publication
The article informs about Customer Relationship Management (CRM). It is a business philosophy whereby companies are able to better understand their customers' needs. It is also a type of software. The software takes information from such areas as marketing trends, sales and consumer responsiveness and develops a platform for companies to understand their customers more thoroughly through consumer behavior and how the customers are valued. CRM is big business, with retailers investing huge amounts of time, money and resources in software and products. INSET: Be happy-- get yourself in line with your customers.


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