Keeping in touch

January 2005
Cabinet Maker;1/7/2005, Issue 5420, p28
Trade Publication
The article informs about Customer Relationship Management (CRM). It is a business philosophy whereby companies are able to better understand their customers' needs. It is also a type of software. The software takes information from such areas as marketing trends, sales and consumer responsiveness and develops a platform for companies to understand their customers more thoroughly through consumer behavior and how the customers are valued. CRM is big business, with retailers investing huge amounts of time, money and resources in software and products. INSET: Be happy-- get yourself in line with your customers.


Related Articles

  • SAP: CRM on demand finally hits town.  // MarketWatch: Global Round-up;Mar2006, Vol. 5 Issue 3, p188 

    The article reports the announcement of SAP AG's customer relationship management on demand offering. The product, aimed at medium-to-large enterprise, will be an integrated solution and will complement the company's mySAP suite. The product is zeroed in on salesforce automation. This includes...

  • WHO'S ON FIRST? STAKEHOLDER DIFFERENCES IN CUSTOMER RELATIONSHIP MANAGEMENT AND THE ELUSIVE NOTION OF "SHARED UNDERSTANDING". Plouffe, Christopher R.; Williams, Brian C.; Leigh, Thomas W. // Journal of Personal Selling & Sales Management;Fall2004, Vol. 24 Issue 4, p323 

    After first demonstrating that definitions of customer relationship management (CRM) vary widely, we build upon stakeholder and network theories and argue that there are two fundamental categories of participants in any CRM initiative: (1) "core" stakeholders (i.e., the firm selling its products...

  • SAP: CRM on demand finally hits town.  // MarketWatch: Technology;Mar2006, Vol. 5 Issue 3, p11 

    The article focuses on the release of SAP AG's customer relationship management solution. It is centered on salesforce automation, but the company plans to integrate the marketing and service aspects of CRM later in 2006. The CRM application uses the same data model as mySAP CRM. It will be...

  • Are Tech Salespeople a Dying Breed? Arar, Yardena // PCWorld;Sep2007, Vol. 25 Issue 9, p52 

    The author comments on the move by several technology retailers to replace sales personnel with automated customer services. She believes nothing could measure up to an informed and helpful sales representative, not even the latest high technology substitute such as Microsoft's new Surface...

  • KEYS TO IMPLEMENTING PRODUCTIVE SALES FORCE AUTOMATION. Widmier, Scott; Rosenbaum, Mark; Jackson Jr., Donald // Marketing Management Journal;Spring2003, Vol. 13 Issue 1, p1 

    Salespeople are being armed as never before with automation technology that promises to both deliver vital information where and when needed and to improve communications. The rapid growth of automation is not without problems as for every two successful implementations of SFA there are three...

  • Implementing A Customer Relationship Management: The Proactive Steps For Sales Managers To Prevent A Sub-Optimised Salesforce Performance. Nwude, E. Chuke; Uduji, Joseph I. // European Journal of Business & Management;2013, Vol. 5 Issue 2, p253 

    Customer Relationship Management (CRM) is a comprehensive business model for increasing revenue and profits by focusing on customers. It includes any application or initiative designed to help firms optimise interactions with customers, suppliers or prospects via one or more touch points - such...

  • Exposure to closure: 5 key lead-management terms. ROZIN, RANDALL // B to B;5/13/2013, Vol. 98 Issue 2, p26 

    The article discusses five terms which can result in success in the lead-management process. The process of exposure can be thought of as the stimulus a company puts in the market in search of a given type of response. The capture process allows the most valuable leads to proceed on to sales,...

  • Aligning Internal and External Sales Force Cultures. Honeycutt, Earl D.; Tanner Jr., John F.; Erffmeyer, Robert C. // Society for Marketing Advances Proceedings;2008, p272 

    The ability of sales managers to align both internal and external sales force cultures influences the success of the firm's sales efforts. For example, a firm's internal culture can be weak or strong depending upon the sense of unity of beliefs and actions between sales personnel and management....

  • how Sales Teams should use CRM. Beasty, Colin // CRM Magazine;Feb2006, Vol. 10 Issue 2, p30 

    Presents examples of how sales force automation (SFA) is used throughout the sales organization. Discussion on SFA for sales management; Importance for an SFA system to have drill-down capabilities for executives; Segments of sales forces.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics