TITLE

Street credit

AUTHOR(S)
Stephen, Nicky
PUB. DATE
January 2005
SOURCE
Cabinet Maker;1/7/2005, Issue 5420, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Black Horse Retail Finance has made a pretty good attempt with an easy to follow, month-by-month reminder pack for retailers whose consumer finance is provided by this subsidiary of Lloyds TS. As well as all the in-depth information on its website www.poscredit4u.co.uk, it has created a desk calendar that at first glance, looks like a compact disc. Consumers need to feel confident that finance agreements taken out at one's store are with an established, secure and compliant finance house. The combination of new technology and printed promotional material are what makes this campaign interesting.
ACCESSION #
15798068

 

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