Does winning guarantee you success?

January 2005
Cabinet Maker;1/7/2005, Issue 5420, p16
Trade Publication
The article reports that every year the Furniture Show culminates in the celebration of the furniture industry with the Furniture Awards. Now in its 14th year, the awards recognize not only design talent, craftsmanship, marketability, commercial prospects and innovation across upholstery, cabinet and beds, but also celebrates business excellence and marketing across retail and manufacturing. It has definitely helped but in intangible, indirect ways not related to the product itself. It has for example, led to more interest in the company in general and the Zeta series in particular.


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