Should Schools Court Corporate Sponsors? No, schools should reject corporate sponsorships in order to protect educational integrity

McCollum, Sean
February 2005
Literary Cavalcade;Feb2005, Vol. 57 Issue 5, p18
The article argues on whether or not school should reject corporate sponsorships in order to protect educational integrity. Business marketers have wanted to get into schools for decades. The reason being rows and rows of captive students who can't leave, switch channels during the commercial, or drag away the giant machine that plugs sugar-loaded soda. In return, the broadcast company loans the school TVs, VCRs, and a satellite dish. A 1998 study by the University of Wisconsin and the Economic Policy Institute found that U.S. taxpayers contributed the equivalent of $1.8 billion worth of class time to Channel One. Schools are finding it harder and harder to draw the line between marketing and education.


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