TITLE

Should Schools Court Corporate Sponsors? No, schools should reject corporate sponsorships in order to protect educational integrity

AUTHOR(S)
McCollum, Sean
PUB. DATE
February 2005
SOURCE
Literary Cavalcade;Feb2005, Vol. 57 Issue 5, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article argues on whether or not school should reject corporate sponsorships in order to protect educational integrity. Business marketers have wanted to get into schools for decades. The reason being rows and rows of captive students who can't leave, switch channels during the commercial, or drag away the giant machine that plugs sugar-loaded soda. In return, the broadcast company loans the school TVs, VCRs, and a satellite dish. A 1998 study by the University of Wisconsin and the Economic Policy Institute found that U.S. taxpayers contributed the equivalent of $1.8 billion worth of class time to Channel One. Schools are finding it harder and harder to draw the line between marketing and education.
ACCESSION #
15796206

 

Related Articles

  • Spot the difference. Pennington, Adrian // Media Week;10/6/2009, Issue 1228, p22 

    The article predicts that television programmes with paid-for product placements may be the norm in 2010 based on the easing of restrictions on embedded marketing. It notes that the advertising industry are already working on the mechanics of product placement and its expected revenues estimated...

  • That's sell-o-tainment. Edelson, Sahron // WWD: Women's Wear Daily;4/26/1994, Vol. 167 Issue 80, p16 

    Reports on the development of television programs that focus on selling of products. MDR Transmedia Communications' production of a program for syndication called `The Brand New You'; Entertainment news show that focus on upcoming film and TV productions; Barbour Langley Programs' `Bargain...

  • Extended TV Seasons Beg More Marketing.  // Television Week;5/19/2008, Vol. 27 Issue 16, p8 

    The author comments on the 2008 upfront advertising presentations in New York City. It was noted that this year's upfronts were just a combination of low-key sales meetings, NBC's experimental "Experience," a walk-through exhibit that highlighted NBC Universal's multiple media, and the...

  • 'Better' Gets Bigger. Bachman, Katy // MediaWeek;10/11/2010, Vol. 20 Issue 36, p34 

    The article discusses "Better," a daytime television program produced by Meredith Corp., focusing on its syndication finance and marketing of national television advertising.

  • MTV Goes for Quick Strikes via Twitter. Crupi, Anthony // Adweek;5/31/2010, Vol. 51 Issue 22, p8 

    The article examines television advertising and corporate sponsorships linked to the MTV Movie Awards, a motion picture awards presentation to be broadcast on the cable television network MTV on June 6, 2010. The use of integrated marketing by the network and the program's sponsors, particularly...

  • Tacos or diamonds? Ephron, Erwin // MediaWeek;09/21/98, Vol. 8 Issue 35, p18 

    Focuses on the advantages and disadvantages of sponsorship of television programs for companies. Assumptions made by companies involved in sponsorship; Biggest flaw of sponsorship as a strategy; Television sponsorship as a waste of money.

  • Reality gets a makeover. Streisand, Betsy // U.S. News & World Report;5/19/2003, Vol. 134 Issue 17, p38 

    Reports on the outlook for prime-time television programming in the United States as of May 2003. Amount of television advertising sold during the 'upfront' presentation; Type of program that advertisers are expected to spend the most on; Reality programs that are successful in terms of...

  • It's `mother of all upfronts' at $8.2B. McClellan, Steve // Broadcasting & Cable;05/29/2000, Vol. 130 Issue 23, p4 

    Focuses on developments related to the television advertising market in the United States as of May 29, 2000. Increase in television networks' earnings from the year 2000 upfront market; Factors that helped the networks in selling their programs to advertisers.

  • CW Creates Content Wraps Within Commercial Pods. Consoli, John // MediaWeek;5/22/2006, Vol. 16 Issue 21, p4 

    The article reveals that CW will offer advertisers in the U.S. Content Wraps, an innovative way to advertise exclusively in commercial pods within its shows for the next season. It is noted that each Content Wrap consists of one two-minute commercial pod that will contain a portion of a short...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics