Should Schools Court Corporate Sponsors? Yes, schools need corporate sponsorships to save educational and extracurricular programs

McCollum, Sean
February 2005
Literary Cavalcade;Feb2005, Vol. 57 Issue 5, p18
The article argues on whether or not schools should court corporate sponsors and whether schools are fair game for marketing. Tax cuts and economic troubles have sliced into the education budgets of many communities. The Sweetwater Union High School District near San Diego, for example, has signed sponsorship contracts with nearly 300 national and local businesses. The money has helped launch freshman sports teams at 12 high schools and has helped start intramural programs at 12 middle schools. In Miramar, Florida, Everglades High School banked $500,000 for naming rights to its football stadium. But such sponsorships do not need to affect the quality of learning.


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