TITLE

Welcome Matters

AUTHOR(S)
CASTREY, MARGARET
PUB. DATE
February 1999
SOURCE
H&HN: Hospitals & Health Networks;Feb99, Vol. 73 Issue 2, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the one-to-one or relationship marketing implemented by hospitals in the United States. Comments from Dwight Orr, president of Creative Marketing Systems; How hospitals use direct mail; How the University of California-Davis Medical Center in Sacramento, California targeted relocated families; Details on the one-to-one campaign at Omaha Children's Hospital.
ACCESSION #
1579265

 

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