January 2005
Cabinet Maker;1/14/2005, Issue 5421, p9
Trade Publication
The article presents the authors views about sales. I am talking about the 28 day rule. You know the one I mean--it is where you hide a chair in a dark corner with a list of prices and 28 days later the full suite appears at half price. There is a difference between selling and order taking and when the 28-day rules change a lot of so-called salespeople are going to be in trouble. No longer will the words 'It's half price' resonate through the furniture world and the poor souls are going to have to find a new approach. Quality products are never promoted as 50% off. Perhaps it is because there is a limit to how gullible the trade think their customers really are.


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