Gaming the name

O'Shea, Dan
January 2005
Wireless Review;Jan2005, Vol. 22 Issue 1, p14
Trade Publication
Focuses on the influence of wireless carriers on the development and marketing of mobile phones. Control of the mobile market by carriers; Importance of the mobile handset brand to carriers; Reasons of mobile vendors and wireless carriers for outsourcing some of the manufacturing process to original device manufacturers.


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