TITLE

Gaming the name

AUTHOR(S)
O'Shea, Dan
PUB. DATE
January 2005
SOURCE
Wireless Review;Jan2005, Vol. 22 Issue 1, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the influence of wireless carriers on the development and marketing of mobile phones. Control of the mobile market by carriers; Importance of the mobile handset brand to carriers; Reasons of mobile vendors and wireless carriers for outsourcing some of the manufacturing process to original device manufacturers.
ACCESSION #
15787692

 

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