Will Ringbacks Ring True?

Gohring, Nancy
January 2005
Wireless Week;1/15/2005, Vol. 11 Issue 2, p26
Trade Publication
Focuses on the challenges faced by wireless operators in offering ringback services to customers. Possible confusion in using the term ringback; Entitlement of record companies in the revenue produced by the songs; Plans of several wireless carriers to allow full downloads of the songs and music videos.


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