December 2004
Media: Asia's Media & Marketing Newspaper;12/17/2004, Media agency of the year p21
This article presents information related to winner of the media planner of the year award for the year 2004. Chanchal Chakrabarti manages one of the strongest Unilever channel teams across the region, having played a pivotal role in securing the business in 2002 from long-term incumbent Initiative Media Inc. Chakrabarti has done all that and more in the years he has been in Malaysia and along the way has come to be a figure who Unilever, its adversaries, their agencies and media owners alike respect. Indeed, Chakrabarti's channel strategy often goes beyond traditional advertising.


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