New York Times, Paradies From Alliance For NYT Branded Stores

January 2005
Book Publishing Report;1/10/2005, Vol. 30 Issue 1, p1
Trade Publication
The article focuses on the New York Times Co. which has signed an agreement with Paradies in Atlanta, the airport store chain with a presence at 61 U.S. airports, to create in-airport New York Times branded retail book stores. Under the accord, Paradies, which operates 19 bookstores and 206 newsstands, will be licensed to develop a yet undetermined number of new stores in the U.S. and Canada that will be branded as New York Times stores. Paradies may also choose to rebrand some of its current bookstores with the NYT label, and the New York Times will have prominent placement on all of its existing airport newsstand racks. Financial terms of the deal were not disclosed.


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