TITLE

MEASURED MARKETING FOR COMCAST DIGITAL VOICE

AUTHOR(S)
Donohue, Steve
PUB. DATE
January 2005
SOURCE
Multichannel News;1/17/2005, Vol. 26 Issue 3, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on the marketing approach of Comcast Corp. for the deployment of Digital Voice technology in the U.S. in January 2005. Remarks from Tom White, vice president of marketing for Comcast Digital Voice, on phone services; Expansion of Digital Voice in the market according to Bob Smith, spokesman of Comcast; Performance of Comcast Digital Phone service according to J.D. Power & Associates; Information on the pricing of Comcast for Digital Voice subscribers.
ACCESSION #
15691818

 

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